Imagine a building so polarizing that it sparks heated debates—some call it an eyesore, while others see a hidden gem. This is the story of Palma’s GESA Building, a 1960s architectural relic that’s about to get a second chance. But here’s where it gets controversial: while many locals have long advocated for its demolition, a group of visionary architects from around the world is now vying to transform it into a cultural and innovation hub. And this is the part most people miss: beyond its divisive exterior lies a structure that experts believe could redefine Palma’s skyline and heritage.
During a recent visit, one of the twenty architects competing for the project remarked, ‘When you step inside, you discover details that photos could never capture.’ This international competition, described as ‘the highest calibre,’ isn’t just about redesigning a building—it’s about reimagining a piece of history. Designed by Mallorcan architect Josep Ferragut, the GESA Building is a landmark of 1960s commercial architecture, though it didn’t open until the 1970s. Another architect passionately noted, ‘This building has a bright future, regardless of what some residents think. Restoring it would be a privilege.’
Spanning 30,000 square meters, the project is set to become the centerpiece of the Palma Culture & Innovation Bay plan, slated for completion by 2031—the same year Palma hopes to be named a European Capital of Culture. With a budget of 91 million euros, the challenge is twofold: preserve its listed features while reinventing its purpose. Architects have been given creative freedom to propose uses for 20% of the space, while the remaining 80% will be split equally between administrative and cultural/social functions.
But here’s the bold question: Can a building once deemed an eyesore truly become a symbol of innovation and culture? And should its transformation prioritize preservation or modernization?** The deadline for submissions is April 1st, leaving us eagerly awaiting the designs that could reshape Palma’s identity. What do you think? Is the GESA Building worth saving, or should the past make way for the new? Let’s debate in the comments!
