In the world of rock and roll, few artists have left as enigmatic a trail as Jimmy Page, the legendary guitarist and producer behind the iconic band Led Zeppelin. While his musical prowess is widely celebrated, Page's fascination with the occult has long been a subject of intrigue and speculation. In 1973, Page took a bold step into this mysterious realm by opening an occult bookshop in Kensington, London, and the story that unfolds is both captivating and revealing. Personally, I find this tale particularly fascinating as it offers a unique glimpse into the mind of a creative genius and the intersection of art, spirituality, and counterculture.
The Occult Influence on Led Zeppelin
Led Zeppelin's music has always been steeped in the esoteric, from the 'ZoSo' sigils adorning their fourth album to the hidden English folklore in 'Stairway to Heaven'. But it was Page's personal interest in Thelemic theories and ceremonial magick that truly shaped the band's unique sound. Aleister Crowley, a central figure in Thelema, was a major influence on Page, and his ideas on personal liberation and the dangers of restrictions resonated deeply with the guitarist. This fascination with the occult was not just a passing phase; it was an integral part of Page's identity and creative process.
The Birth of The Equinox Booksellers and Publishers
In the early 1970s, as Page's fame and fortune grew, he decided to open The Equinox Booksellers and Publishers in Kensington. His motivation was simple: he wanted to provide London with a dedicated occult bookstore, a place where like-minded individuals could explore their interests. Page went all out with the store's interior design, adorning it with Egyptian motifs and Crowley's birth chart. The Equinox became a haven for those seeking knowledge beyond the ordinary, offering a range of occult texts and spiritualist literature.
The Equinox's Publications and Page's Occult Interests
The Equinox didn't just sell books; it also published them. One of their most notable publications was a facsimile of Crowley's 1904 edition of 'The Goetia', a grimoire filled with magical rituals and spells. Page's interest in Crowley's work was evident in his own life, as he later purchased Crowley's Scottish Boleskine House, a place steeped in occult history. These actions demonstrate Page's commitment to exploring the depths of the occult and his desire to connect with its rich heritage.
Page's Occult Connections and Counterculture
Page's involvement in the occult world extended beyond his bookshop. He featured in Kenneth Anger's 'Lucifer Rising', a short film that explored the darker side of spirituality. Page's role as 'the man holding the stele of revealing' was a powerful statement, and his participation in the film's soundtrack further emphasized his connection to the counterculture movement. His association with Crowley and the occult added a layer of intrigue to his already fascinating persona.
The Equinox's Legacy and Page's Occult Interests Today
The Equinox Booksellers and Publishers closed in 1979, but its impact on the occult community was significant. Page's interest in the occult, however, has not completely faded. While he has kept his occult activities largely away from the public eye in recent years, his past endeavors serve as a testament to the enduring appeal of the mysterious and the magical in the world of music and beyond. From his music to his business ventures, Jimmy Page's fascination with the occult has left an indelible mark on his legacy.
In conclusion, the story of Jimmy Page's occult bookshop is a captivating exploration of the intersection of art, spirituality, and counterculture. It reveals a side of Page that is both fascinating and complex, offering a deeper understanding of the man behind the music. As we reflect on this tale, we are reminded of the enduring power of the occult and its ability to inspire and influence creative geniuses across generations.
